Capability catalogue
Six ways we support marketing & growth teams
Each card below is a self-contained line of work with its own deliverables, cadence, and acceptance language.
Combine them across a programme or purchase a single lane when you already have internal owners for the rest of the stack.
Service offerings
Service 01
Positioning & category narrative
We rebuild how you explain the product category to buyers who already compare five vendors on a spreadsheet: wedge claims, proof ladders, and objection maps that survive a security review.
Workshops produce a single canonical storyline—versioned in plain language—so sales decks, landing hero copy, and investor updates stop contradicting each other after the first sprint.
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Service 02
Measurement architecture & QA
We document the event schema you intend to defend in court-of-finance: naming rules, default parameters, consent boundaries, and regression scripts that run before every deploy.
Dashboards are treated as products with owners, refresh SLAs, and footnotes for sampling bias so PMMs and data science can argue from the same CSV lineage instead of dueling screenshots.
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Service 03
Paid acquisition & lifecycle orchestration
We translate budget envelopes into channel mixes with explicit kill criteria: which cohorts graduate to nurture, when to pause creative fatigued beyond a threshold, and how refunds affect ROAS reporting.
Creative briefs ship with hypothesis IDs tied to experiment tickets so designers never guess which variant answers which question when results land Monday morning.
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Service 04
Product marketing & launch comms
We coordinate release notes, pricing pages, partner emails, and internal enablement packs on one calendar with freeze etiquette—so engineering, support, and comms publish in the same hour window.
Launch retros capture what moved pipeline versus what merely generated noise, feeding the next quarter’s roadmap instead of living in a forgotten slide deck.
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Service 05
MarTech audit & connector mapping
We inventory tools, data flows, and dormant licences with renewal dates attached, then draw a legible map of who owns each integration when OAuth tokens rotate or a vendor deprecates an API.
Recommendations separate “switch now” risks from “watchlist” noise, and every deletion path includes a rollback note so IT sign-off does not stall on hypothetical disaster scenarios.
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Service 06
Procurement-ready documentation packs
We assemble statements of work, data processing annexes, and RACI tables your legal team can mark up once—written for engineers who will actually operate the workflow, not for generic agency boilerplate.
Evidence binders include hashed exports of configuration, sample redacted logs, and acceptance tests your QA team can execute without translating marketing jargon into tickets.
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